Sony KD50X77L

SKU: 027242927230 Brand:

Sony KD-50X77L – 50″ Diagonal Class (49.5″ viewable) – X77L Series LED-backlit LCD TV – Smart TV – Google TV – 4K UHD (2160p) 3840 x 2160 – HDR – Direct LED – hairline black




Original price was: 749,99 $.Current price is: 699,99 $.


Your Screen, Your World: Discover Excellence


  • The powerful 4K X1™ processor delivers realistic, vibrant images with detailed contrasts.
  • Google TV™ with Google Assistant™ organizes all your content in one place. Supports Apple AirPlay.
  • Elevate your PlayStation® 5 gaming experience with exclusive features optimizing image quality for gaming and streaming.
  • Enjoy blur-free image quality in fast-paced sports and movies with Motionflow XR™ technology.
  • Restore lost textures and details, and view your content upscaled to near-4K resolution with 4K X-Reality PRO™.”

Sony KD75X77L


A clear picture, whatever you watch

Images filmed in 2K and even HD are enhanced to near-4K resolution. Our 4K X-Reality™ PRO uses a unique 4K database to sharpen and refine pictures in real time, revealing extra details.

Every image, alive with vivid colors

Live Color expands the color range of images to the TV’s reproducible colors, so everything you see looks vivid and real.

Sony KD75X77L


Even fast actions appear smooth and sharp

Motionflow™ XR creates and inserts additional frames between the original images. With more images seen every second, the action is smoother and sharper.

Sony KD75X77L



Great bass with clear acoustics

Complementing the TV’s slimness, our uniquely-shaped X-Balanced™ Speaker drives movies and music with clear sound and rich bass.

Sony KD75X77L



What you want to watch, all in one place

Browse over 700,000 movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Over 10,000 apps and games, straight to your TV

Sony KD75X77L


Connect. Stream. Control.

Do more on your TV with your voice with Google

Control your smart home with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Sony KD75X77L


Kids Profile

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies, and shows. Limit how long they can watch and easily set bedtimes.

Sony KD75X77L


Simple Remote

Easy to wipe, always stays clean

Control all your devices with one smart remote

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Sony KD75X77L



Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA™. Awe-inspiring scenes, atmospheric sound, and exclusive new features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

Sony KD75X77L


Auto Genre Picture Mode

BRAVIA™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Sony KD75X77L


  • Screen Size (Televisions): 50″
  • Screen Type: LED
  • Display Resolution: 3840 x 2160
  • Smart TV: Google TV
  • Game Mode (Televisions): Yes (ALLM, VRR)
  • Video Upscaling: 4K Upscaler
  • Contrast Ratio: Dynamic Contrast Enhancer
  • Refresh Rate (Televisions): 60Hz Native
  • Viewing Angle (Televisions): 178(89/89) degree
  • Tuner (Televisions): Digital: ATSC / Clear QAM // Analog: Yes
  • Picture Modes: Vivid, Standard, Cinema, Game, Graphic, Photo, Custom
  • Speakers (Televisions): 2 Channel
  • Speaker Power Output: 10 Watts x2
  • Audio Enhancement (Televisions): Dolby Audio
  • HDMI Input(s): 3
  • Composite Video Input(s): 1
  • RF Inputs (Televisions): 1
  • Optical Digital Audio Output: 1
  • USB Port(s): 2
  • Ethernet Port(s): 1
  • Wi-Fi / Bluetooth Connectivity: Wi-Fi (802.11ac) & Bluetooth 5.0
  • RS-232C Port: No
  • Smart TV Features: Streaming Apps
  • Pedestal Stand (Televisions): Slim Wedged Stand
  • VESA Mounting Compliant: 200mm x 200mm (8″ x 8″)
  • HDCP Compliance: HDCP 2.3 (for HDMI™ 1/2/3)