Sony XR98X90L

SKU: 027242927414 Brand:

Sony BRAVIA XR X90L XR-98X90L – 98 Diagonal Class (97.5 viewable) – BRAVIA XR X90L Series Full Array LED TV (2023) – Smart TV- Google TV – 4K UHD (2160p) 3840 x 2160 16:9 – 120Hz – HDR – 4x 10W Speaker – 600 x 400 mm – Black

Original price was: 13 999,99 $.Current price is: 9 999,99 $.


A Dive into Visual Simplicity The Picture


Immerse yourself in images rich with stunning contrasts and lifelike depth, thanks to our new Full Array LED backlight design powered by the Cognitive Processor XR

Sony XR98X90L


Enhanced Contrast, Amplified Depth

The XR Contrast Booster precisely balances light across the entire screen, adjusting brightness for higher peaks in highlights and deeper blacks in shadows. The maximum brightness is higher than ever, delivering sublime depth and details.

Extended Color Volume, Explore Every Shade

Reproducing over a billion colors with subtle differences observed in the real world, our Full Array LED with XR Triluminos Pro™, powered by the Cognitive Processor XR™, offers natural tones in every detail.

Near 4K Quality for All Content

Regardless of the content or source, images are optimized for near 4K quality. The XR 4K Upscaling utilizes an extensive database to intelligently recreate lost texture and details.

Less Noise, Less Blur, More Clarity

The XR Clear Image reduces noise using zone division and dynamic image analysis while minimizing blur.

Sony XR98X90L


Intelligent Motion Processing for Fast, Blur-Free Scenes

By analyzing motion across multiple frames, the Cognitive Processor XR™ with XR Motion Clarity™ ensures that fast-moving sports and action-packed movies remain smooth, bright, and clear.

Studio-Quality Entertainment, As Intended by the Creator

Featuring an array of Creator Calibrated Modes, IMAX Enhanced, and Dolby Vision®, this TV preserves the director’s intent. And being Calman Ready allows creators to professionally calibrate it for use in production edits.

Watch Netflix in Studio Quality, Automatically Optimized

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting the picture brightness of your favorite Netflix shows to room lighting conditions.

Optimizing Pictures for All Your Favorites

With BRAVIA CORE™ Calibrated Mode, all movies, including IMAX Enhanced™ titles, automatically adjust to the optimal picture settings for an outstanding home movie experience.


The Sound

Hear Sound Straight from the Screen, Perfectly Matching the Action

The Cognitive Processor XR™ makes any sound immersive with more precise sound positioning, ensuring that what you hear corresponds seamlessly to on-screen action.

Sony XR98X90L


What You Hear Matches What You See

With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.

All Your Entertainment Upscaled to 3D Surround Sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice. Precise Dialogue.

Voice Zoom 2™ detects voices, analyzes them, and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Sony XR98X90L

BRAVIA and Sony Audio, the Dream Team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Centre Sync

With Acoustic Centre Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Sony XR98X90L



Stunning Graphics. Immersive Soundscapes. Game On.

Dive into the heart of the action with BRAVIA XR™. Breathtaking scenes, atmospheric sound, and exclusive new features bring your go-to games to life like never before.

Perfect for PlayStation®5

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadows and bright highlights, you’ll see fine details and true colors.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.


Recreate the Cinematic Experience at Home, Enjoy Movies Included with BRAVIA

Explore today’s top movies instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Sony XR98X90L


Connect. Cast. Control.

Just use your voice to control your TV with help from Google. Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV—all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google” to get started.

Kids Profile

With Kids Profile, You’re in Charge. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies, and shows. Limit how long they can watch and easily set bedtimes.

Control Your Smart Home with Help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect with Your Alexa

Connect your Alexa-enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume, and more.

Chromecast Built-in™

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.


Sony XR98X90L

Compatible with Apple AirPlay

Effortlessly Stream to Your TV from your iPhone, iPad, or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to Control Your TV with Just Your Voice

With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Simple Remote

Easy to Wipe, Always Stays Clean. Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices with One Smart Remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One-button access to video on-demand services brings shows and movies into your room in seconds.

Sony XR98X90L



One Slate. Minimalist. Immersive.

Our minimalist One Slate design fuses the screen and bezel into a single surface, minimizing visual noise and maximizing your viewing experience. The Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim and sophisticated look.


Sony XR98X90L


Seamless Edge. Virtually No Bezel.

Designed in remarkably slim aluminum, this premium design directs your focus to the essentials: the picture.

Prestige 3-in-1 Stand, Stylish and Versatile

A three-in-one stand gives you the choice of a standard setting that emphasizes the picture, a narrow setting for smaller shelves, and a soundbar setting for ideal positioning of your audio system.

Two-in-One Stand, Smart and Versatile

Choose from a standard setting that emphasizes the picture or a soundbar setting for the ideal positioning of your audio system.

Slim Aluminum Wedged Stand

The stand features a new design with a diamond-shaped cross-section, making the appearance even thinner and lighter. A beautifully coordinated look.


Sony XR98X90L


  • Screen Size (Televisions): 98″
  • Screen Type: Full Array LED
  • Display Resolution: 3840 x 2160
  • Smart TV: Google TV
  • Game Mode (Televisions): Yes (ALLM)
  • Dimming Technology: Local Dimming
  • Video Upscaling: XR 4K Upscaling
  • Contrast Ratio: XR Contrast Booster
  • Refresh Rate (Televisions): 120Hz
  • Viewing Angle (Televisions): 178(89/89) degrees
  • Tuner (Televisions): 1 (Digital/Analog)
  • Picture Modes: Vivid / Standard / Cinema / IMAX Enhanced / Game / Graphics / Photo / Custom / Dolby Vision Bright / Dolby Vision Dark / Netflix calibrated / BRAVIA CORE calibrated
  • Speakers (Televisions): Acoustic Surface Audio+™ (Actuator+Subwoofer)
  • Speaker Power Output: 10 W + 10 W + 5 W + 5 W
  • Audio Enhancement (Televisions): DTS Digital Surround
  • HDMI Input(s): 4
  • Composite Video Input(s): 1 – Hybrid w/S-Center Speaker Input (Side, Mini jack)
  • RF Inputs (Televisions): 1
  • Optical Digital Audio Output: 1
  • USB Port(s): 2 – (Side)
  • Ethernet Port(s): 1
  • RS-232C Port: 1
  • Wi-Fi / Bluetooth Connectivity: Wi-Fi 2.4GHz/5.0GHz, Bluetooth 4.2
  • Smart TV Features: Google Assistant (Built-in), Amazon Alexa, Chromecast, Web Browser (Google Play Store), Hands-free Voice Control
  • Bezel Colour (Televisions): Dark Silver
  • Pedestal Stand (Televisions): Slim Wedged Stand
  • VESA Mounting Compliant: 600mm x 400mm (24″ x 16″)
  • HDCP Compliance: HDCP 2.3 (for HDMI™ 1/2/3/4)
  • Energy Efficient: Yes